Begüm’s passion for art and culture drew her further east, along the historic Silk Road to China. During her five years in Shanghai she completed her masters degree on Chinese culture and art. Strongly influenced by the past and present of these two modern-day style capitals, Begüm began exploring the world of design.

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Begüm always dreamed of creating timeless pieces with a touch of old-world glamour to the contemporary woman’s lifestyle. Begüm’s jewelry can be categorized as unique ‘pieces of art’ that are challenging in terms of composition and craftsmanship. She reinterprets the lush and splendid influences of the Ottoman culture with a modern twist. Fused with the upscale artisanal quality, her designs are whimsical and surprising. You can wear them to uplift your mood and make any outfit dazzling.

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Begüm‘s obsession for natural curiosities and unusual beauties flourished during her childhood. As she finds joy in creating, she has always been drawn to make beautiful things.